Cox Communications on Monday will launch a $10 million, multiplatform brand campaign, which includes TV spots running in the Southeast and Southwest regions across 14 states. The spots introduce futuristic characters called "the Digis" that help consumers use various digital services offered by Cox.
Feb. 17, 2009, will be the last day for television stations to broadcast using analog signals. The following day TV will switch exclusively to digital transmissions, which will render older, antenna-using televisions obsolete. But assistance is on the way.
Local residents have 100 days to prepare for the switch to digital TV broadcasts, and the Federal Communications Commission wants you to be ready. To help with the transition, four to five FCC representatives will be in town at any given time over the next 100 days to help ensure a smooth transition.
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The Carat Digital Exchange, a unit within Aegis' media agency Carat Americas devoted to promoting an interactive TV ad marketplace, is being removed from its current auspices and looking for a new agency to operate under, Mediapost reports. It's not clear whether the decision to sever the Digital Exchange from Carat came from the agency, its parent company Aegis or from Mitch Oscar, the ...
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DUBLIN, Ireland----Research and Markets has announced the addition of "Australia - Broadcasting & Pay TV - Overview & Analysis - 2007" to their offering.
